Shared language

Glossary

Short definitions and decision context for the operator terms that shape software buying, building, and running.

D

01 entry

Diligence

The structured process of verifying whether a software business is what it appears to be and whether it can be safely owned, operated, and improved by a new buyer.

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M

01 entry

MRR

Monthly recurring revenue: the baseline recurring revenue view used to understand how durable a subscription software business actually is.

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W

01 entry

Warm signal

A research-backed indicator that a prospect or company may be more relevant to contact now than a generic ICP match would suggest.

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