# Lead Scoring Template

Copy this into a sheet or CRM view and keep the ranges small enough to explain from memory.

| Account | Signal strength (0-3) | Problem fit (0-3) | Access (0-3) | Message credibility (0-3) | Total | Next action | Notes |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Example Co. | 3 | 2 | 2 | 3 | 10 | Send now | Hiring plus visible workflow strain |
| Example Co. 2 | 1 | 3 | 1 | 2 | 7 | Research more | Strong fit, weak access |
| Example Co. 3 | 0 | 2 | 2 | 1 | 5 | Drop for now | No real timing signal |

## Suggested Buckets

- `9-12`: Send now
- `6-8`: Research more before sending
- `0-5`: Drop or revisit later only if a new signal appears

## Notes

- Keep the model stable for at least one review cycle.
- Change one scoring dimension at a time.
- Track whether high scores actually lead to better replies.