# Seller Interview Template

Use this for the first serious seller conversation.

## Revenue

- Which customers would worry you most if they churned in the next 90 days?
- How do customers usually find the product today?
- Where does churn or downgrade pressure show up most often?

## Product and Operations

- What recurring work still depends on your judgment each week?
- What issues show up most often in support?
- Which parts of the product are hardest for a new owner to understand quickly?

## Transfer

- Which systems and accounts need ownership transfer at close?
- What would the first 30 days after handoff look like?
- Which workflows are still not documented well enough for a new operator?

## Closing

- What do you think a buyer is most likely to underestimate here?
- What would make this business easier to transfer than it looks from the outside?
- If we continued, what should the diligence file answer next?